iPod Shuffle, Think Jewelry

It’s not about features anymore — it’s about geek jewelry

My sentiments exactly. iPod, being a huge success, isn’t at all about features. Yes it’s packed, it can do a lot, but nothing that many other players can’t handle, except iPod does it with style. The secret is in getting people to like a product, make them want to carry it around everywhere, buy it as a present, wrap it in shiny white, fondle and play with it. Small, probably a good idea, but “cool”, now that’s a must-have; iPod Shuffle does both.

Well, I’m not going to go into the details, Scoble probably has it better.